FOX

Fox International

Fox International is one of Europe’s leading manufacturers of fishing tackle. From humble beginnings in a small workshop in Essex, the Fox International brand has grown into a multi-range brand, always with practicality at its heart. With such a huge variety of products available, there really is something for every angler – whether your discipline is carp, match and coarse, sea and sport, predator or modern lure fishing.

With its ethos of innovative, high quality, performance products, it is no wonder that Fox International has become one of the biggest brands in the industry. Fox is a brand that thousands of anglers trust as they go fishing every day, armed with a portfolio of Fox products.

Founded in the 1960s by Cliff Fox, the very first Fox branded product was released in 1967. The company quickly outgrew Cliff’s small rented workshop and moved into the building that would become Fox’s permanent headquarters. At the same time, due to the incredible demand for their products, Fox also opened their European distribution center, located on the border between Belgium and the Netherlands, and became a truly international company.

Fifty years later, Fox International is now the largest privately owned fishing tackle company in Europe and has over 3,000 unique products. This extensive range includes everything from terminal tackle and quality rods to chairs and luggage. It is a company that is trusted worldwide and you can find products from the Fox International portfolio in over 30 countries, including Japan and Russia. The orange Fox logo has become synonymous with the promise of high quality, high value, innovative and practical products.

What started with one man in a small workshop in Essex has grown into an army of specialists, consulting anglers and a dedicated design team. Fox International is committed to making products by anglers, for anglers. This ensures that products are not only innovative but also practical, and have become a staple for anglers the world over. Each Fox range has a specific angler in mind.

Their Specialist range is ideal for the carp angler and includes everything you could possibly want from landing nets to scales. Fox have also created their own video series – Fox TV – to showcase some of the incredible products in this carp fishing range.

Fox Rage is a dynamic range designed with the modern lure angler in mind. It also includes specific, clearly labelled products for catfish and bait anglers, to cover all your predator fishing needs. This range is set for continued growth in the coming seasons.

Fox International also has a separate Fox Sport series, which is designed for the sport and sea angler. This series features a whole range of tackle, including rods specifically designed to take your kayak out onto the open water. It is these levels of practicality that you can be sure of when you buy a Fox product.

Fox International continues to build on its foundation as one of Europe's leading tackle companies, releasing new and exciting products each year. Through all this growth, Fox International's commitment to its ethos of quality and practicality has remained constant.